This is an example of product copy I wrote while at Elsevier, a major publishing company. This copy is posted on us.elsevierhealth.com. It is intended to articulate the value of a major, best-selling orthopaedics reference to its target audience of orthopaedic surgeons. The copy employs SEO best practices, focuses on the benefits of the product's features, and captures the mindset of the orthopaedic surgeon.